Many pundits would argue that agile development has no place in a fixed price project because the “scope is fixed”. Just as “no battle plan survives first contact with the enemy” (Art of War), no fixed scope project plan survives first contact with real users. Gerard has been involved in initiating several fixed price projects including a successful fixed price RFQ. He believes that agile development is a much more appropriate way to execute a fixed price project than traditional waterfall because of the focus on delivering customer value throughout the entire project lifecycle.